Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.

Florence: An Inspiring Destination for an MFL Educational Visit

Ancient streets paved with history, and lined with stylish shops flaunting the latest cutting-edge chic: Florence is a delight for any visitor, and has just the right mix of old-world magic and cosmopolitan modernity to keep students inspired. For an educational visit, Florence, with its fascinating political and artistic heritage, will appeal to trip organisers from many curriculum subjects, not least MFL teachers. Where better for students to push the limits of their Italian language skills (and understanding of Italian society) than this culturally rich and vibrant city? Here are just some of the ways that Florence can provide a first-class MFL learning experience.

Shopping

Your students will have learned basic shopping and currency vocabulary – perhaps they have role-played conversations in the classroom – and an educational visit to Florence offers the chance to consolidate these skills. Florence is justifiably famous for its shopping opportunities, which range from high-end fashion boutiques, to old-style stationers selling quills and leather-bound notebooks, to the sprawling Mercato Centrale San Lorenzo with its cheeses, cured meats, olives, and other Tuscan treats. Encouraging your students to try as many different types of shopping experiences as possible can boost their language confidence. They will build up a layered knowledge of how commerce forms part of the life of a modern Italian city.

Culture

One of Florence’s most enduringly popular attractions is The Uffizi gallery. It is home to artworks by many of Europe’s greatest masters: Leonardo da Vinci, Michelangelo, Botticelli, Titan and more. Touring the gallery on an educational visit provides students a chance to practise talking about art in Italian, and offers wider curriculum links for students of Art or Art History. Another popular attraction in the city is the Fountain of Neptune, outside the Palazzo Vecchio. Sculptor Bartolomeo Ammannati was commissioned by the Medici family to create this imposing artwork – making it an ideal place to discuss the interplay of art and politics in Italian history. The Palazzo itself also presents an excellent starting point for conversations about history and politics of the region.

Food

Some are drawn to the art and architecture, others to the scenery, others still to the shopping – but one of the most consistent reasons visitors love Italy is the food! On an educational visit, however, food is more than nourishment: it can be a great learning opportunity for students. From its top restaurants to its caf├ęs and gelato stalls, Florence is one of the finest places to enjoy Italian cuisine, and reading the menus and ordering in Italian will help students to put their vocabulary into practice. For a truly immersive experience, trip leaders can encourage their groups to keep the dinner table conversation strictly Italian; so whether they are comparing notes on the day, looking ahead to tomorrow or simply chatting, they will be cementing their position as accomplished speakers of Italian.

Worth Every Penny Book Review

As a business owner of a home-based photography studio, I find that constant education is vital to the continued growth of my business. There are a variety of forms of education for photographers and other business owners: conferences, classes, local meetings, or books being a few. Books are often one of the cheaper forms of education and I find a lot of great insights from books like Worth Every Penny.

Worth Every Penny is a business book written by both Sarah Petty and Erin Verbeck founder and chief of The Joy of Marketing. This book is targeted toward small business owners running boutique style businesses. While bigger businesses are focused on volume, boutique businesses are focused on experience and high-end, quality products. This book helps boutique business owners understand some of the keys necessary to running their boutique business.

Worth Every Penny gives great advice on how to build a strong brand to market to your ideal client base, which is crucial in a boutique business. It’s importance to convey luxury and a high-end experience to your current and feature client base. The book also discusses strategies for creating a strong marketing and advertising campaign to reflect this idea and what makes your business unique. It is always important to convey what makes your business different and more desirable than your competition.

A huge part of boutique businesses is building relationships. When you aren’t working with a high volume business, you have the time to invest in getting to know your clients. Worth Every Penny discusses ways to convey your appreciation to your customers and develop strong relationships with them, which can help grow your business.

And of course, with the extra time, value, and care dedicated to the customers of a boutique business, a higher price is often a necessity. Worth Every Penny discusses methods for pricing your products and adding additional value to your clients orders. After all, to be a viable business, you need to make a profit.

I personally found Sarah Petty & Erin Verbeck’s book, Worth Every Penny, to be incredibly beneficial and insightful in working on my own business. Determining my strengths and unique products, how to market them and provide my clients with the best care possible are incredibly important to me, and this book has helped me narrow down and hone these things. I would highly recommend this book to any boutique business – not just photography business owners!