How to Start an Online Dog Boutique – Avoid Getting Ripped Off!

Starting an online dog boutique is a fun, exciting, and promising business venture for any dog lover. Creating a business around one’s passion is the first step towards success. Since most dog owners love their pets (and tend to spend a great deal of money on them) it only stands to reason that at some point, the owner contemplates the thought that perhaps running an online dog boutique would be a way to escape the rat race of their traditional job, replace lost income, or perhaps supplement their retirement. While all of these intentions are fine and well, the reality is that having a profitable online dog boutique requires much more than a love for animals. Often times, this is the first experience at an online business and also the first step into the pet industry, which is ultra competitive. This combination, unfortunately, often spells financial disaster for the individual stepping into uncharted waters.

Before I continue, I must clarify my qualifications in writing this article. While many who write such “advice” type articles have never really done what it is the recommend, I on the other hand, come from a position of experience. I own and operate not only a popular online dog boutique, but also a bricks and mortar storefront selling the same product line. I have seen the good, bad, and ugly. I have helped hundreds of individuals get started and I have witnessed incredible financial loss by people who refused to follow my advice. Regardless of your industry, any successful entrepreneur will tell you that a great deal of their success was due to the fact that they mentored with someone in their industry, followed their advice, and walked a similar path. So, with that in mind coupled with the fact that my company has been around for 6 years, I do offer a level of credibility to the reader.

The biggest pitfall that I see people falling into right now is being charged WAY too much for their website design and many of these design companies are over-promising and under-delivering. With the horrible state of the economy these past few years, literally millions of people are turning to the internet as a way of creating home based income. In response to this influx of internet “newbies”, web designers are flooding the scene trying to grab a piece of the pie. Knowing that they are dealing with an online novice, they can prey on the inexperienced entrepreneur. More often than not, 3-4 months later the boutique owner still does not have a functioning website and they have invested a small fortune, often $10,000 or more! Frustrating to say the least.

The second biggest problem I see with the new online dog boutique owner is that once their site is up and running, they literally have NO knowledge of how to market the site and get traffic. As a result, they again fall victim to marketing companies out there who are also aware of this situation and they end up spending hundreds of dollars each month on marketing methods that are ineffective and do not drive enough traffic to their website. In essence, they go from the frying pan into the fire and find themselves quickly out of business and out of savings!

The dog industry is unique in many ways, and although the web designers and marketing “experts” will claim to know what to do to ensure online success, the reality is that most are just looking to make a sale and have little experience creating successful online dog boutiques. Having a pretty site with nice products is nowhere near enough to be profitable. So, having seen the winners and the losers in this industry, here is my advice…

#1… Find a mentor who has experience in the industry. If you are going to take someone’s advice, make sure that it is someone who has actually “walked the walk”. You may have to pay something to get this kind of advice, but it is usually priceless experience talking.

#2… PLEASE don’t build an online dog boutique unless you know how to promote the site online and you have a budget for marketing education and training. It’s not an easy thing to do and many before you have failed. Online marketing is far different than your standard advertising methods and if people can not find you, you’re dead. But, if you take the time to actually invest in your education and learn effective marketing techniques and strategies, you’ll be ahead of 99% of the other website owners out there. Plus, this education can transfer beyond the dog industry and serve you in any business in the future.

A Profitable Future and Web Design Education – Why They Go Hand in Hand

There is no denying the fact that web designers are in high demand nowadays. The United States Bureau of Labor Statistics stated that web design experts, graphic designers and animation professionals would be the ones to dominate the online world in the next few years. Most of the people that are hired or even just considered for the job are the ones who hold a degree in web designing. This also proves that to be a professional, one must attain a web design education.

Online design is far from simple; this is a job that requires artistry to begin with; a keen eye for detail; and mastery of information technology. The most sought-after web designers did not reach their current status just by learning Internet design on their own. Most of them have finished certifications or degree courses in this field. Their desire to finish their education paved the way for many employment opportunities now. So it is with you, if you are planning on making it big in the world of online design.

Each year, more and more software programs are being developed and launched into the online market. While this is true, the vital skills that are needed to set up and maintain websites remain the same. The function and aesthetics of a website can only be created by skillful hands which were trained with design concepts. These basic concepts include HTML, WYSYWYG, PHP, and many more design programs and languages.

There are online colleges and universities which offer Internet design education packages that cater to each individual’s varying needs. Graduates of these courses could be infused into any employment sector such as-major web design corporations; web design boutiques; web hosting corporations; fashion corporations; financial businesses; entertainment; manufacturing firms; marketing; health care; advertising; technical consultation; and some could even become self-employed individuals.

There are now many online education opportunities for those who have erratic schedules. Choosing a course or degree is now quite easy and if you are even lucky, the university that you enroll in could also place you at the very heart of your chosen field. They have job placements for any deserving graduate. So if you are ready to conquer the world of web design, your career path leads to many forks. Just achieve the right web design education and you will be on your way to a rewarding career in the near future.

Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.