Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.

A Visit to London, The Global City

London, capital city of England, leading global city with it’s history going back to the Romans who founded it and named it Londinium. London is a leading global city and rich in the arts, commerce, fashion, education and finance. Heathrow, London’s main airport, brings more international visitors to the city making London the most visited city in the world. You may be one of the many millions of tourists coming to this metropolis for shopping or to visit the theatre.

See the sights.

Jump on one of the unique to London red double decker buses and go on one of the many tours available and see all of the hundreds of sights to be seen. The original sightseeing tours have 3 main sightseeing routes with over 80 stops. Choose whether to buy a 24 hour ticket and combine your day by foot, boat and on the top deck of the famous red double deckers. The view from up there is incomparable with loads of photo opportunities.

Take pics of Buckingham Palace, the Tower of London, the Palace of Westminster and the Abbey,and Tower Bridge.

Less historical sights include the London Eye, the Gherkin, Trafalgar Square with Nelson’s Column and beautiful fountains,

Picadilly square always in a hurry and surrounded with shopping malls and boutiques.

Some tours include free cruise passes for a trip on the river Thames.

The sights are seen from a different perspective. Most of the boats are wheelchair friendly and all-weather boats provide open or covered deck areas.

The commentary on most trips have a wide choice of languages so cater for almost everyone.

Visit Madame Taussauds and the scary London dungeon, wander around the Kew gardens or visit some of the many Museums and Art galleries.

London Hotels are many and varied.

One can be found to suit every ones pocket.

Categories include:

Bed and Breakfast Budget accommodation usually self rated 1 or 2 star.

Budget Hotels Low rates 2 or 3 star B&B type hotels

Cheap Hotels Better than budget 3 star hotels

Discount Hotels Unbeatable prices in some of the top London hotels

Central London Hotels As it says in the central of London

Family Hotels Caters for families ( not all London hotels do) with family rooms

Business Hotels Ideally furnished with all business needs, internet, meeting rooms and presentation materials

Luxury Hotels 4 or 5 star first class exceptional facilities, conference services, unique dining with a range of en-suit rooms and suites.

Boutique Hotels 4 or 5 star offer modern facilities.

Business Hotels Ideally furnished with all business needs, internet, meeting rooms and presentation materials

Luxury Hotels 4 or 5 star first class exceptional facilities, conference services, unique dining with a range of en-suit rooms and suites.

Boutique Hotels 4 or 5 star offer modern facilities.

A few suggestions:

It has to be the best, The Ritz London, the benchmark for other luxury hotels.

Closest to the Palace, The Rubens at the Palace, overlooking the Royal Mews

Close to the theatres, The Cheshire Hotel, central for the shopping

Close to the parks, The Windsor House hotel, B&B secure garden for the kids

Close to Victoria, Hotel 41, 21st century business technology with club like feel

Close to a coffee shop, Hostel 639, mixed, male or female dorms, clean and cheap.

One of the main reason to come to London is shopping.

There are over 30,000 shops to browse around in London, from boutiques to music, books and antiques, fabulous fashion to wacky looks, sporting or toys and hobbies, huge department stores and shopping malls or the cheap and cheerful bazaars.

They are all there to be found.

* Oxford Street
* Carnaby Street
* Regent Street
* Portobello road
* Notting Hill
* Kings Road
* Chelsea
* Covent Garden
* Soho
* Chinatown
* Islington
* Camden
* Picadilly

After that busy, exhausting day of shopping, time to relax.

A visit to a Westend Theatre is a must when you visit London and the choice for a visit to the Theatre is vast.

There are around 50 Westend Theatres and hundreds of shows or musicals to pick from.

  • We Will Rock You, the Queen musical,
  • The Tempest a bit of Shakespeare,
  • The Lion In Winter,
  • Shrek,
  • The Wizard of Oz,
  • Driving Miss Daisy,
  • Les Miserables,
  • Chicago
  • and the longest running of all The Mousetrap (opened in 1952!!).

Plus many more.

London hosted the Olympic games in 1908 and 1948 and are to hold them for a third time in July and August 2012 followed by the Paralympic games later in August and September.

Tickets are already on sale for these.

Some London Hotels are offering special deals for these sporting events.

Many more excursions and tours, places of interest both historical or entertaining can be found in this huge city and finding them will be part of the adventure of your London trip.

Popular Educational Tours – Five Must-See Cities For Students

There is a picture in a maroon binder somewhere in the world of me standing with a friend in Colombia, South America. I am barely standing in my own strength, being so consumed by my own dramatic feelings of teenage homesickness. I had rarely endured 500-mile youth group trips until then, and here I stood across the ocean and several degrees closer to the equator from everything I had ever known. By the end of that photo album, I’m a new person. I have learned to love a culture so different from my own. I care about another language. I have friends here, I’ve learned to cross the street bravely and audaciously in the city of Ibague, and I never slam the door of a cab – the drivers really hate that. I have learned more than I could have known I wanted to. Travel is loaded with discovery, and students – in school and of life – should do it as often as possible. The experience I describe above was out of the country, but there are so many treasures for learning right here in the United States. These are five of the most popular destinations for educational tours in the United States.

Philadelphia

This is an obvious one. Our nation’s first capital and the site for the Second Continental Congress who famously signed the Declaration of Independence during the American Revolution is also the resting place for Benjamin Franklin and the memorial home of Betsy Ross. Benjamin Franklin was crucial in the industrialization and improvement of Philadelphia. His biographer, Carl Van Doren, said of Franklin’s burial, “No other town burying its great man, ever buried more of itself than Philadelphia with Franklin.”

Other historical attractions in Philadelphia include the famous Liberty Bell, Valley Forge National Park, and Old City Hall. But don’t only visit Philadelphia for the history. This city, which is currently the sixth most populated in the United States, is every bit the modern metropolis. It is home to Adventure Aquarium as well as of course the birth place for the Philly Cheese Steak sandwich. Don’t forget to watch National Treasure before you go to both inspire you for some of the historical attractions you will see and to remind you how engaging history can be. And don’t miss the Philadelphia Museum of Art where art, history and pop culture converge as your students will no doubt want to attempt the famous run up the steps first immortalized by the fiction hero, Rocky.

Boston

Very similar to Philadelphia in historical significance, Boston, Massachusetts, is also rich with American foundations. Here you can visit Paul Revere’s house, the Museum of Fine Arts, Museum of Science, or the Children’s Museum. You can walk the Freedom Trail, a tour of Colonial and Revolutionary Boston and the famous sites related to America’s fight for freedom. In the Faneuil Hall Marketplace you’ll find eateries, boutiques, and street vendors crowded with Boston culture. And if you need a quieter tour, consider the traditional swan boats in the public garden lagoon. Boston is nestled in the heart of America’s first colonies and serves as an excellent destination for student groups.

Washington D.C.

Don’t forget our country’s current capital, not that anyone would. Washington D.C. is arguably one of the most visited destinations in the country. Capitol Hill, the Lincoln Memorial, and all kinds of museums of art and science make up this classic American focal point. Arlington National Cemetery is one of the greatest places to visit in Washington D.C., and student groups will never forget the Tomb of the Unknown Soldier and its traditional changing of the guard, which occurs every half hour in warm months and every hour in winter.

Most visitors will not feel their D.C. tour is complete of course without visiting the White House itself. In an election year, student tours can be planned for the following year’s grand inauguration. What a memory for any student to be there for the swearing in of their new president! But a trip to our capital city in any year will certainly awaken in anyone an appreciation for our government and the branches that work together to uphold it.

New York City

New York City holds ready-made thrills for almost any young person in America. Art, history, culture, science, and commerce all make New York City a prominent hub of activity. The Metropolitan Museum of Art can take two days to fully appreciate. The Statue of Liberty and Empire State Building are famous symbols of American culture, although Top of the Rock – at the top of Rockefeller Center offers a more interactive journey and beautiful view of the city. Time Square has become a more modern symbol of the various aspects of New York City culture, and Broadway is of course famous for live shows and theater certain to dazzle any New York visitor.

Like the other cities, New York City of course offers various tours already designed for you in order to help navigate this overwhelming metropolis. Circle Line Tours does it in a boat ride, Central Park offers one based on popular movies, and the city offers several other walking tours as well.

Orlando

Walt Disney was passionate about “general mass education” and he loved to accomplish the goal through his fantasy worlds designed as showcases for technical innovation, cultural diversity, and sheer arts and entertainment. The parks in this city are more than tributes to popular cartoon characters. They are rich with sights and sounds and service that will thrill students and adults alike. Don’t expect to only learn in Epcot Center, famous for its tribute to science and innovation. There is something to discover in all of Disney’s theme parks. In this generation, the mere inspiration behind an entertainment giant of such magnitude can shape the hearts and minds of tomorrow’s leaders in arts and science.

I will never think of Disney World again without thinking of Randy Pausch, the professor and scientist whose dreams as a child came true when he was offered the chance to be a Disney imagineer. Today, Pausch’s lessons from that reality have been included in one of the most inspirational lectures and books of our time about the value of our dreams and the effort it takes to achieve them. Orlando is rich with this kind of inspiration – the kind people discover on their own when you just give them the chance to imagine what could be.

The choices for amazing student tours are really endless, but these are five of the most popular cities for any student group. There is a world for them to see and discover and so many things for them to invent and create. These cities can open the door at least for their inspiration.