Should You Own a Boutique? What You Must Consider

You may be debating the question of should you own a boutique. Through this article, you are presented with the points you need to ponder when it comes to whether or not the question of should you own a boutique is to be answered in the affirmative.

The first factor that you need to take into consideration when considering whether or not you should own a boutique is your experience. You simply do not want to dive into the boutique business without having at least some experience in the arena in which you will be undertaking your boutique enterprise. You must keep in mind that experience really does count in the retail industry… and must be a prime consideration when it comes to whether or not you should own a boutique at this juncture in your life.

Beyond experience, when it comes to your internal debate addressing the query of should you own a boutique, you will want to honestly consider whether or not you will enjoy owning and running a boutique. The fact is that you simply do not want to involve yourself in a business enterprise that you are not going to enjoy on a personal level.

In addition to experience and making sure you are getting into a business that you will enjoy, when it comes to considering should you own a boutique you need to be prepared to work hard. Many people think that owning their own businesses will give them a bunch of free time to kick back and enjoy life. In fact, the exact opposite is the case. When you own your own business, particularly when you are just starting a business like a boutique, you will be spending a huge amount of time at work on your venture. Owning and running your own business really is hard work on many different levels.

Finally, when it comes to should you own a boutique, you need to make sure that your finances are in order. You must understand that there is a certain degree of risk to starting any type of business, including a boutique. Therefore, you must make certain that you have the finances available to protect yourself and your family if your boutique business does not take off like you hope and plan.

By paying attention and considering the information contained in this article you will be in the best position of making sure you make a wise decision when it comes to should you own a boutique. In the end, making an educated decision is fundamental to deciding whether or not you should own a boutique business enterprise at this juncture in your life.

Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.

How to Start an Online Dog Boutique – Avoid Getting Ripped Off!

Starting an online dog boutique is a fun, exciting, and promising business venture for any dog lover. Creating a business around one’s passion is the first step towards success. Since most dog owners love their pets (and tend to spend a great deal of money on them) it only stands to reason that at some point, the owner contemplates the thought that perhaps running an online dog boutique would be a way to escape the rat race of their traditional job, replace lost income, or perhaps supplement their retirement. While all of these intentions are fine and well, the reality is that having a profitable online dog boutique requires much more than a love for animals. Often times, this is the first experience at an online business and also the first step into the pet industry, which is ultra competitive. This combination, unfortunately, often spells financial disaster for the individual stepping into uncharted waters.

Before I continue, I must clarify my qualifications in writing this article. While many who write such “advice” type articles have never really done what it is the recommend, I on the other hand, come from a position of experience. I own and operate not only a popular online dog boutique, but also a bricks and mortar storefront selling the same product line. I have seen the good, bad, and ugly. I have helped hundreds of individuals get started and I have witnessed incredible financial loss by people who refused to follow my advice. Regardless of your industry, any successful entrepreneur will tell you that a great deal of their success was due to the fact that they mentored with someone in their industry, followed their advice, and walked a similar path. So, with that in mind coupled with the fact that my company has been around for 6 years, I do offer a level of credibility to the reader.

The biggest pitfall that I see people falling into right now is being charged WAY too much for their website design and many of these design companies are over-promising and under-delivering. With the horrible state of the economy these past few years, literally millions of people are turning to the internet as a way of creating home based income. In response to this influx of internet “newbies”, web designers are flooding the scene trying to grab a piece of the pie. Knowing that they are dealing with an online novice, they can prey on the inexperienced entrepreneur. More often than not, 3-4 months later the boutique owner still does not have a functioning website and they have invested a small fortune, often $10,000 or more! Frustrating to say the least.

The second biggest problem I see with the new online dog boutique owner is that once their site is up and running, they literally have NO knowledge of how to market the site and get traffic. As a result, they again fall victim to marketing companies out there who are also aware of this situation and they end up spending hundreds of dollars each month on marketing methods that are ineffective and do not drive enough traffic to their website. In essence, they go from the frying pan into the fire and find themselves quickly out of business and out of savings!

The dog industry is unique in many ways, and although the web designers and marketing “experts” will claim to know what to do to ensure online success, the reality is that most are just looking to make a sale and have little experience creating successful online dog boutiques. Having a pretty site with nice products is nowhere near enough to be profitable. So, having seen the winners and the losers in this industry, here is my advice…

#1… Find a mentor who has experience in the industry. If you are going to take someone’s advice, make sure that it is someone who has actually “walked the walk”. You may have to pay something to get this kind of advice, but it is usually priceless experience talking.

#2… PLEASE don’t build an online dog boutique unless you know how to promote the site online and you have a budget for marketing education and training. It’s not an easy thing to do and many before you have failed. Online marketing is far different than your standard advertising methods and if people can not find you, you’re dead. But, if you take the time to actually invest in your education and learn effective marketing techniques and strategies, you’ll be ahead of 99% of the other website owners out there. Plus, this education can transfer beyond the dog industry and serve you in any business in the future.