3 Key Steps in Opening a Boutique

Are you interested in opening a boutique of your own? If you’re strongly considering investing in a clothing business, you need to remember the 3 most important key steps in starting your own clothing boutique. Though opening a boutique may seem a lot easier than maintaining a food business for example, you still need to educate yourself on how you’ll be able to manage a boutique store properly.

If you want to be able to start a clothing store boutique of your own, the first thing that you need to do is to decide on a niche. Focus on a specific area that you know you can be passionate for so that you won’t easily get bored managing the business. Having a niche will also help you devise a more effective marketing plan that is directed towards a specific target market.

Know your target market

Once you’ve decided on a niche, the next thing that you need to look into is your target market. By studying your key demographic, you’ll be able to plan out your products and your marketing schemes in a way that it is directly focused at them. You should also do some research on the amount of money that members from your target market are willing to spend on the items that your store will carry. By doing so, you’ll have an idea on what your price points should be.

Invest in marketing

Although there are a lot of first time entrepreneurs who tend to overlook marketing, you need to be ready to dedicate your efforts into the cause so that you’ll be able to spread the word about your new business venture. Marketing is an important aspect in opening a boutique so don’t forget to prepare your marketing plan.

Boutique – Online Business Vs Retail Shopping

Have you tried traditional means of selling with little to no success? Do
you have a product driven, home based business that you would like to grow
nationally or even internationally? Are you unsure how to successfully
advertise your web site on the Internet? Does your web site get limited
traffic? Have you been a vendor at various boutiques but want the
continual yearly income that is generated from your loyal customer base?

Retail shopping has been the general source of selling and purchasing
products for decades. With the expansion of the Internet and other various
creative avenues, business owners have been able to grow their business
substantially in less time. Boutiques that have a physical location have
been popular over the last 15 to 20 years. They are extremely enticing to
the growing number of women who enjoy scrapbooking, home decor, holiday
crafts, gift ideas and much more.

Listed below are 8 reasons why an online boutique could increase sales and
grow your business.

1. Year round income: Not only would you have a physical location for your
customers during various times of the year at boutiques, but they would be
able to easily continue to purchase your items year round.

2. It will bring shoppers to you: Retail stores spend hundreds or thousands
of dollars marketing their business. By advertising your online store when
you are a vendor at a boutique, your customers will have an incentive to
purchase additional products later.

3. Linking web sites: If a vendor from a boutique has a web site, the
online boutique can link to the vendor’s web site. This will generate
traffic to the vend’s web site thereby gaining exposure and sales.

4. Reclaiming old customers: For customers who have not attended a boutique
for years, they could look online to see what is available and either come
back to the boutique or shop on line.

5. Extra income without extra setups and tear downs: Physical boutiques
can be a successful means of establishing and growing a business. It takes
time and effort to set up and take down a booth each show. Once a vendor is
joined into an online boutique, it stays available to the customer night and
day without much added effort.

6. Not enough online boutiques available: A study recently done found that
70% of online shoppers would like to purchase more boutique like items.
There are very few on line boutique sites available.

7. Substantial growth: A person can grow their business without travel
expenses by selling online. National and International growth is possible.

8. Increase sells up to 70%: Some of the most successful business owners
contribute their success to selling online.

9. Eliminating cost of rental space: The average of cost of a rental space
at a virtual boutique is around $125.00. This is usually for a 3 day
exposure time. An online boutique is day and night, everyday, for a minimal
monthly fee.

It is rare today for a business not to have a web site. If done correctly,
web sites can be an invaluable tool for any business owner. The perfect
solution for businesses that do not have a web site themselves, however, is
the ability to tap into the online boutique web site. It is critical to be
educated and informed on the latest marketing and sales tools available.
The competition can be overwhelming without education and progressive
action. Not only will online boutiques become a fun and easy way for people
to shop, they will become a lucrative source of income for many vendors
wanting to expand their business.

Florence: An Inspiring Destination for an MFL Educational Visit

Ancient streets paved with history, and lined with stylish shops flaunting the latest cutting-edge chic: Florence is a delight for any visitor, and has just the right mix of old-world magic and cosmopolitan modernity to keep students inspired. For an educational visit, Florence, with its fascinating political and artistic heritage, will appeal to trip organisers from many curriculum subjects, not least MFL teachers. Where better for students to push the limits of their Italian language skills (and understanding of Italian society) than this culturally rich and vibrant city? Here are just some of the ways that Florence can provide a first-class MFL learning experience.

Shopping

Your students will have learned basic shopping and currency vocabulary – perhaps they have role-played conversations in the classroom – and an educational visit to Florence offers the chance to consolidate these skills. Florence is justifiably famous for its shopping opportunities, which range from high-end fashion boutiques, to old-style stationers selling quills and leather-bound notebooks, to the sprawling Mercato Centrale San Lorenzo with its cheeses, cured meats, olives, and other Tuscan treats. Encouraging your students to try as many different types of shopping experiences as possible can boost their language confidence. They will build up a layered knowledge of how commerce forms part of the life of a modern Italian city.

Culture

One of Florence’s most enduringly popular attractions is The Uffizi gallery. It is home to artworks by many of Europe’s greatest masters: Leonardo da Vinci, Michelangelo, Botticelli, Titan and more. Touring the gallery on an educational visit provides students a chance to practise talking about art in Italian, and offers wider curriculum links for students of Art or Art History. Another popular attraction in the city is the Fountain of Neptune, outside the Palazzo Vecchio. Sculptor Bartolomeo Ammannati was commissioned by the Medici family to create this imposing artwork – making it an ideal place to discuss the interplay of art and politics in Italian history. The Palazzo itself also presents an excellent starting point for conversations about history and politics of the region.

Food

Some are drawn to the art and architecture, others to the scenery, others still to the shopping – but one of the most consistent reasons visitors love Italy is the food! On an educational visit, however, food is more than nourishment: it can be a great learning opportunity for students. From its top restaurants to its caf├ęs and gelato stalls, Florence is one of the finest places to enjoy Italian cuisine, and reading the menus and ordering in Italian will help students to put their vocabulary into practice. For a truly immersive experience, trip leaders can encourage their groups to keep the dinner table conversation strictly Italian; so whether they are comparing notes on the day, looking ahead to tomorrow or simply chatting, they will be cementing their position as accomplished speakers of Italian.