Boutique – Online Business Vs Retail Shopping

Have you tried traditional means of selling with little to no success? Do
you have a product driven, home based business that you would like to grow
nationally or even internationally? Are you unsure how to successfully
advertise your web site on the Internet? Does your web site get limited
traffic? Have you been a vendor at various boutiques but want the
continual yearly income that is generated from your loyal customer base?

Retail shopping has been the general source of selling and purchasing
products for decades. With the expansion of the Internet and other various
creative avenues, business owners have been able to grow their business
substantially in less time. Boutiques that have a physical location have
been popular over the last 15 to 20 years. They are extremely enticing to
the growing number of women who enjoy scrapbooking, home decor, holiday
crafts, gift ideas and much more.

Listed below are 8 reasons why an online boutique could increase sales and
grow your business.

1. Year round income: Not only would you have a physical location for your
customers during various times of the year at boutiques, but they would be
able to easily continue to purchase your items year round.

2. It will bring shoppers to you: Retail stores spend hundreds or thousands
of dollars marketing their business. By advertising your online store when
you are a vendor at a boutique, your customers will have an incentive to
purchase additional products later.

3. Linking web sites: If a vendor from a boutique has a web site, the
online boutique can link to the vendor’s web site. This will generate
traffic to the vend’s web site thereby gaining exposure and sales.

4. Reclaiming old customers: For customers who have not attended a boutique
for years, they could look online to see what is available and either come
back to the boutique or shop on line.

5. Extra income without extra setups and tear downs: Physical boutiques
can be a successful means of establishing and growing a business. It takes
time and effort to set up and take down a booth each show. Once a vendor is
joined into an online boutique, it stays available to the customer night and
day without much added effort.

6. Not enough online boutiques available: A study recently done found that
70% of online shoppers would like to purchase more boutique like items.
There are very few on line boutique sites available.

7. Substantial growth: A person can grow their business without travel
expenses by selling online. National and International growth is possible.

8. Increase sells up to 70%: Some of the most successful business owners
contribute their success to selling online.

9. Eliminating cost of rental space: The average of cost of a rental space
at a virtual boutique is around $125.00. This is usually for a 3 day
exposure time. An online boutique is day and night, everyday, for a minimal
monthly fee.

It is rare today for a business not to have a web site. If done correctly,
web sites can be an invaluable tool for any business owner. The perfect
solution for businesses that do not have a web site themselves, however, is
the ability to tap into the online boutique web site. It is critical to be
educated and informed on the latest marketing and sales tools available.
The competition can be overwhelming without education and progressive
action. Not only will online boutiques become a fun and easy way for people
to shop, they will become a lucrative source of income for many vendors
wanting to expand their business.