Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.

Adult Students With an Education Gap – No Written Language

Vanuatu’s tropical islands are renowned for their diversity, with nearly 115 distinct cultures and languages. The International Year of Languages has been declared for 2008. Now a group, from the 83 islands of Vanuatu, have met to convert their oral language to the written word.

Port Vila hosted 23 adult students from 12 different language groups, all keen to discover the power of writing in their own language. Slowly, language barriers were broken down, as these shy people began to communicate with each other.

Many Ni-Vanuatu people are multi-lingual, speaking French, Bislama, English and their home language. For 30 years or more the adults have used an oral language, with primary schooling providing no writing experiences in their own language.

Cultural ceremonies and stories discussed under the banyan tree and over the cooking pots, have seen customs and tales of ancestors passed from generation to generation.

From as far as the remote, northern islands of Motolava and the southern Tanna, these adult students have arrived in the capital. Jesse, a mother of three children, explained in broken English, “For most of us it is the first time we have left our island homes, flown in a plane, or crossed the ocean”.

An extract of literature was translated into their language. Faces glowed with pride at seeing their language written for the first time. “Communication was at the heart of the workshop,” explained a spokesperson for the project.

“The translation of important information to the Mother tongue has highlighted this. When the students return to their island homes, they will share their knowledge and show their community the power of the written word. The community will move forward in leaps and bounds in this exciting new adventure.”

Free education is not available in Vanuatu. Everyone must pay school fees as the government provides limited resources. For most families the fee is beyond the small incomes of villagers, living in a ‘no-cash-economy’.

The horrific consequence is:

o Only 55.8% of Vanuatu kids will get to grade 6;
o Of those only 18.2% will go to high school;
o 26% will never go to school.

Many parents are not able to read or write in any language.

Vanuatu desperately needs help to educate the next generation. Although rich in knowledge about their land, culture and traditions, the Happiest Country on Earth (voted in 2006) needs help to educate the young generation, if the country is to move forward. As a Lesser Developed country, donor funding is seen pouring into the country, but education is low on the priority list.

YouMe Support Foundation, a Child Trust Fund, is dedicated to giving these children a high school education grants for the children of the outer islands of Vanuatu. You can help, donate and make a difference in the lives of these people and you might win the boutique resort. Visit our Website for your Blue Moon Opportunity.

Worth Every Penny Book Review

As a business owner of a home-based photography studio, I find that constant education is vital to the continued growth of my business. There are a variety of forms of education for photographers and other business owners: conferences, classes, local meetings, or books being a few. Books are often one of the cheaper forms of education and I find a lot of great insights from books like Worth Every Penny.

Worth Every Penny is a business book written by both Sarah Petty and Erin Verbeck founder and chief of The Joy of Marketing. This book is targeted toward small business owners running boutique style businesses. While bigger businesses are focused on volume, boutique businesses are focused on experience and high-end, quality products. This book helps boutique business owners understand some of the keys necessary to running their boutique business.

Worth Every Penny gives great advice on how to build a strong brand to market to your ideal client base, which is crucial in a boutique business. It’s importance to convey luxury and a high-end experience to your current and feature client base. The book also discusses strategies for creating a strong marketing and advertising campaign to reflect this idea and what makes your business unique. It is always important to convey what makes your business different and more desirable than your competition.

A huge part of boutique businesses is building relationships. When you aren’t working with a high volume business, you have the time to invest in getting to know your clients. Worth Every Penny discusses ways to convey your appreciation to your customers and develop strong relationships with them, which can help grow your business.

And of course, with the extra time, value, and care dedicated to the customers of a boutique business, a higher price is often a necessity. Worth Every Penny discusses methods for pricing your products and adding additional value to your clients orders. After all, to be a viable business, you need to make a profit.

I personally found Sarah Petty & Erin Verbeck’s book, Worth Every Penny, to be incredibly beneficial and insightful in working on my own business. Determining my strengths and unique products, how to market them and provide my clients with the best care possible are incredibly important to me, and this book has helped me narrow down and hone these things. I would highly recommend this book to any boutique business – not just photography business owners!